Technology Just Killed the Company - All Hail the Platforms

Explore the rise of platform economies and their impact on traditional business structures in this 59-minute conference talk. Delve into the technological drivers behind the sharing economy, challenging the notion that it's solely driven by generational differences. Examine how software platforms create infrastructure for collaboration and interaction between users, enabling the sharing of resources like cars, apartments, and tools. Analyze the network effects in two-sided markets and their role in platform dominance. Investigate how these platforms are reducing transaction costs, potentially threatening traditional company structures as theorized by Ronald Coase. Gain insights into the fundamentals of the platform economy, its current impact, and future implications for businesses across various industries.

Technology just killed the company - all hail the platforms - Jahn Arne Johnsen