Creating Demand with Content Marketing

Content Marketing. It is at the center of inbound and outbound marketing. Done right, it is the asset to help your marketing message break through the clutter. In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels.

Introduction.
Marketing and The Hierarchy of Effects.
Types of Demand Creation.
Inbound and Outbound Vehicles.
So Why Content Marketing?.
Content Marketing in the Year Ahead.
Top Objectives of Content Marketing.
Landing Pages and Lead Walls.
The Content Marketing Process.
Roles in Content Marketing.
Building a Content Marketing Strategy.
Types of Content.
Content Marketing Examples.
Sources of Content.
Headlines Make a Difference.
Copywriting Techniques.
Content Distribution Tactics.
What Makes Content Effective?.
Top Content Marketing Metrics.
Top Challenges Facing Content Creators.
Save the Date: Upcoming Innovation Offerings.