Social Network Analysis - A Scary Primer

Explore the intricacies of social network analysis in this 22-minute conference talk from 0xdade. Delve into the world of data collection, analysis, and visualization of social networks, examining how these networks evolve over time. Discover unconventional data fusion techniques and learn about additional data sources, including real-world sensors and information voluntarily provided by consumers. Gain insights into how personal associations, from friends and family to business contacts and ideological affiliations, can be leveraged by businesses and government agencies. Follow along as the speakers cover graph theory, rough sets, sample monitoring, and the concept of "friend of a friend" connections. Examine the role of technology in data collection, including Bluetooth Low Energy (BLE) devices, smartphones, fitness trackers, and beacons. Consider the ethical implications and potential use cases of this technology while gaining a comprehensive understanding of the power and reach of social network analysis in today's interconnected world.

Introduction
Personal Question
What are graphs
Why you should care
What is a graph
Examples of graphs
You are not always in control
Rough sets
Sample monitoring
Friend of a friend
Internet and Space
Physical Location
How BLE Works
Logical View of BLE
BLE Channels
Advertising Data
Address Types
Services
Devices
Missing Device
Sensors
Smartphones
Fitness trackers
Torque
Beacons
Where is Shmoo
Dystopic
Use Cases
Practical Ideas
Summary