Shiny Objects Are Cool, but So Is Building Products People Use

Explore the impacts of chasing technological trends without strategy in this insightful conference talk. Delve into the concept of "shiny object syndrome" in tech development, examining its effects on product portfolios, company success, and customer satisfaction. Learn to balance innovation with practical considerations through real-world examples from large companies and startups. Gain valuable insights on making informed decisions about new technologies, frameworks, and tools. Discover how to evaluate and choose technologies wisely, focusing on essential problems and customer needs. Walk away with a deeper understanding of how tech decisions influence your organization and a set of critical questions to guide future technology adoption.

Introduction
What is shiny
Brooks Law
Accidental Complexity
Essential Complexity
Problem with Shiny
Why Shiny
Focus on the problem
Focus on the customer
Examples
Should I use this library
How do we innovate
Evaluating and choosing