Post Install Optimization for User Acquisition - Unite Now 2020

Discover advanced post-install optimization techniques for user acquisition in this 37-minute Unite Now 2020 conference talk. Learn how Unity's machine learning features can significantly enhance your UA efforts from experts Paivi Putsepp-Seufert and Jaakko Virtanen. Explore topics such as neural networks, static and dynamic CPC, Universal KPI, predicting high-value users, data requirements, and setting day 7 targets. Gain insights into user behavior analysis, UI management, contextual vs. behavioral data sets, price point strategies, and whitelisting. Conclude with a roadmap for future developments and a comprehensive summary of key takeaways to elevate your user acquisition strategies.

Introduction
Neural Networks
Static CPC
Dynamic CPC
Universal KPI
How to find the most paying users
Data requirements
How to make predictions
How to set your day 7 target
Get to know your users
What is a UI manager
Contextual vs behavioral
Data sets
Different price points
Whitelisting
Roadmap
Summary