Sustainable Growth Strategies for Mobile Apps

Explore strategies for sustainable mobile app growth in this 46-minute conference talk from Android Developers' Playtime 2016. Dive into the complexities of planning and executing an effective mobile growth strategy, addressing key questions such as prioritizing acquisition, engagement, or monetization. Evaluate the potential of internationalization versus partnerships, discover optimal tools and techniques, and learn how to measure and optimize for success. Gain insights from SoundCloud's growth-focused approach at the 33:07 mark. For those seeking further information on this topic, consider reviewing the recommended Peak case study.

Playtime 2016 - Sustainable growth solves most problems for apps