Logo Design 101: Principles of Effective Branding

Explore the fundamentals of logo design in this 58-minute Adobe Office Hours session. Delve into the history of logos, understand the semiotic system of icons, symbols, and indexes, and examine modern examples. Learn how to create attention-grabbing logos using the K.I.S.S. method, and discover the key elements that make logos successful, memorable, and brand-loyal. Examine different types of logos including wordmarks, logomarks, combination marks, and logo systems. Gain insights into responsive logo design and the differences between professional and amateur logos. Hear from experts Andrew Hochradel and Nick Longo as they share their favorite logos and discuss how better logos build stronger brands. Connect with fellow creatives through the Adobe Creative Career Discord Server for further discussions and networking opportunities.

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Preview of today’s session
Logos 101 - Overview
Logos Forever - logo history
The Circus saves printing
The Semiotic System - Icons, Symbols, Index
Logos Today - modern examples
Grabbing attention with logos and k.i.s.s. Method
Successful logos - become memorable
Successful logos - Separate from the crowd
Successful logos - Foster brand loyalty
Wordmarks
Logomarks
Combination Marks
Logo Systems
MTV logo story
Responsive Logo Systems
Pro level logos vs. amatuer - better logos build better brands
Nick’s favorite logos
Andrew’s favorite logos
Discord chat and voice chat