Services Marketing - Selling the Invisible

Explore the unique challenges and strategies of marketing intangible offerings in this 3-week course on services marketing. Delve into the concept of "selling the invisible" as you learn how to effectively promote and differentiate service-based products in a competitive marketplace. Gain insights into customer expectations, service quality management, and the importance of building strong relationships in the service industry. Discover techniques for creating tangible cues, managing service encounters, and developing pricing strategies specific to services. By the end of the course, acquire practical skills to design and implement successful marketing campaigns for service-oriented businesses across various sectors.