YoVDO

Maximizing Revenue: A Novel Approach to Optimizing Ad Strategy

Offered By: Data Science Festival via YouTube

Tags

Data Science Courses Machine Learning Courses User Experience Courses In-App Purchases Courses Mobile Advertising Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore a novel approach to generating ad revenue for mobile apps without compromising user experience or in-app purchases in this 37-minute conference talk from the 2023 MayDay Data Science Festival. Discover methods for measuring the net impact of ads and leveraging machine learning models to determine ad eligibility for users. Delve into the challenges of measuring cannibalisation rates and learn how to validate and refine this innovative approach. Gain insights into optimizing ad strategies for mobile app developers seeking to monetize their products effectively while maintaining a balance between revenue generation and user satisfaction.

Syllabus

Maximising Revenue: A Novel Approach to Optimising Ad Strategy (Data Science Festival)


Taught by

Data Science Festival

Related Courses

Data Analysis
Johns Hopkins University via Coursera Computing for Data Analysis
Johns Hopkins University via Coursera Scientific Computing
University of Washington via Coursera Introduction to Data Science
University of Washington via Coursera Web Intelligence and Big Data
Indian Institute of Technology Delhi via Coursera