Marketing - Not Such a Dirty Word After All

Explore the intersection of technical communication and marketing in this 20-minute conference talk from linux.conf.au 2020. Discover how precision, accessibility, and reach can enhance your technical writing skills. Learn valuable tips from content marketing strategies to make your work more impactful and far-reaching. Gain insights into the responsibilities of technical communicators towards engineers, audiences, and themselves. Consider how applying marketing principles can maximize the value of your research and writing efforts, potentially opening new career opportunities in the process.

"Marketing: Not such a dirty word after all" - Ben Long (LCA 2020)