Marketing Management - II

COURSE OUTLINE: This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

PRE-REQUISITES: Graduation, Marketing Management-I

INTENDED AUDIENCE : BE/ME/BBA/MBA

W1 L1.
W1 L2.
W1 L3.
W1 L4.
W1 L5.
W1 L6.
JC & SSM W2 L1.
JC & SSM W2 L2.
JC & SSM W2 L3.
JC & SSM W2 L4.
JC & SSM W2 L5.
JC & SSM W2 L6.
JC & SSM W3 L1.
JC & SSM W3 L2.
JC & SSM W3 L3.
JC & SSM W3 L4.
JC & SSM W3 L5.
JC & SSM W3 L6.
JC & SSM W4 L1.
JC & SSM W4 L2.
JC & SSM W4 L3.
JC & SSM W4 L4.
JC & SSM W4 L5.
JC & SSM W4 L6.
JC & SSM W5 L1.
JC & SSM W5 L2.
JC & SSM W5 L3.
JC & SSM W5 L4.
JC & SSM W5 L5.
JC & SSM W5 L6.
JC SSM W6 L1.
JC SSM W6 L2.
JC SSM W6 L3.
JC SSM W6 L4.
JC SSM W6 L5.
JC SSM W6 L6.
JC & SSM W7 L1.
JC & SSM W7 L2.
JC & SSM W7 L3.
JC & SSM W7 L4.
JC & SSM W7 L5.
JC & SSM W7 L6.
JC & SSM W8 L1.
JC & SSM W8 L2.
JC & SSM W8 L3.
JC & SSM W8 L4.
JC & SSM W8 L5.
JC & SSM W8 L6.