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Marketing Automation with Drupal Commerce and Mautic

Offered By: Drupal Association via YouTube

Tags

Marketing Automation Courses E-commerce Courses Customer Segmentation Courses Upselling Courses Cross-Selling Courses

Course Description

Overview

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Explore marketing automation integration between Drupal Commerce and Mautic in this 43-minute conference talk from DrupalCon Lille 2023. Learn how to enhance e-commerce capabilities by combining Drupal Commerce's flexible platform with Mautic's powerful marketing automation tools. Discover strategies for recovering abandoned carts, implementing effective upselling and cross-selling techniques, and launching targeted win-back campaigns. Gain insights into Axelerant's custom Mautic plugin and Drupal Commerce module, which enable seamless integration between the two platforms. Understand how to leverage user segmentation, personalization, and advanced targeting to boost sales and improve customer engagement in your e-commerce business.

Syllabus

MAKERS & BUILDERS - Marketing Automation With Drupal Commerce & Mautic


Taught by

Drupal Association

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