Leveraging Behavioral Science for Game Monetization in Emerging Markets

Explore strategies for building effective pricing and promotion in emerging markets during this 22-minute conference talk from Google Play's Playtime 2019 event. Learn to apply behavioral science principles to game economics, test strategies, and optimize for local audiences. Discover how traditional monetization barriers are weakening and methods to ensure digital good prices are locally relevant. Understand the potential of multiple price points in opening new revenue streams. Delve into behavioral science techniques for driving value perception, including leveraging affect heuristic with local relevance and creating reciprocity cycles. Gain insights on strengthening value messaging and experimenting with choice architecture through visual cues. Benefit from the expertise of Google Play's Business Analyst Rodolfo Rinaldi and Insights Manager Zuzanna Dzieciątkowska as they share valuable insights for game developers targeting emerging markets.

Intro
Traditional barriers to monetization are weakening
So how can we check if digital good prices are locally relevant?
Securing multiple price points can open up doors to new revenue streams
Behavioral science principles to drive value perception
Leverage affect heuristic with local relevance
Create a reciprocity cycle
Behavioral science principles to strengthen value message
Experiment with the choice a architecture via visual cues