YoVDO

Empirical Work on Advertising - Lecture 24

Offered By: MIT OpenCourseWare via YouTube

Tags

Advertising Courses Economics Courses Marketing Courses Consumer Behavior Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore empirical research on advertising in this lecture from MIT's Industrial Organization I course. Delve into the analysis of advertising effects, strategies, and market impacts as presented by Professor Glenn Ellison. Gain insights into how economists study and measure the influence of advertising on consumer behavior, market competition, and industry dynamics. Enhance your understanding of industrial organization and marketing economics through this comprehensive examination of advertising's role in modern markets.

Syllabus

Lecture 24: Advertising


Taught by

MIT OpenCourseWare

Tags

Related Courses

Consumer Behavior in Microeconomics
Independent Curso fundamental de microeconomía
Miríadax Introduction to Marketing
University of Pennsylvania via Coursera Основы микроэкономики (Microeconomics Principles)
Higher School of Economics via Coursera An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School via Coursera