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Bounded Rationality: Rule-of-Thumb Consumers and Computational Costs - Lecture 21

Offered By: MIT OpenCourseWare via YouTube

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Behavioral Economics Courses Economics Courses Market Analysis Courses Consumer Behavior Courses

Course Description

Overview

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Explore the second part of a lecture on bounded rationality from MIT's Industrial Organization I course. Delve into rule-of-thumb consumer behavior, computational costs, and models of advertising's impact on purchasing decisions. Gain insights from instructor Glenn Ellison as he builds upon concepts from the previous lecture, offering a deeper understanding of how limited rationality influences economic decision-making and market dynamics.

Syllabus

Lecture 21: Bounded Rationality, Part 2


Taught by

MIT OpenCourseWare

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