Intelligence in Marketing - Real or Artificial?

Explore the reality of intelligence in marketing through this 25-minute keynote presentation. Delve into the hype surrounding Machine Learning, Artificial Intelligence, and Customer Intelligence in marketing, and discover where marketers should truly focus their efforts. Learn about market orientation, the meaning of intelligence in marketing contexts, and unconventional approaches like backward market research. Gain insights into qualitative data analysis and understand the roles of "chemists and violinists" in the marketing landscape. Conclude with a comprehensive understanding of how to leverage intelligence effectively in marketing strategies.

Introduction
What does intelligence mean
Market orientation
What is market orientation
What is intelligence
Inverted slides
Qualitative data
chemists and violinists
backward market research
conclusion