YoVDO

Qualitative Data Analysis with MAXQDA Software

Offered By: Emory University via Coursera

Tags

Qualitative Research Courses Research Skills Courses Segmentation Courses Qualitative Data Analysis Courses

Course Description

Overview

This course will introduce you to MAXQDA software for easier data analysis during the qualitative research process. You'll explore how to do memos, variables, segmentation, coding, and data reduction techniques all in this course!

Syllabus

  • Introduction to Qualitative Data Analysis
    • In this first week, we''l introduce the four main tools and four processes of data analysis. We'll take a look at the difference between segments, codes, memos, and variables as well as how these tools are used when reviewing primary data.
  • Memos
  • Segmentation & Variables
  • Coding
  • Case-Based & Code-Based Analysis
  • Descriptive, Comparative, & Interpretive Analysis
  • Presenting Your Findings

Taught by

Karen Andes, PhD

Tags

Related Courses

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
ESSEC Business School via Coursera
Introduction to Marketing
University of Edinburgh via edX
Segmentation and Clustering
Udacity
Marketing Fundamentals: Who Is Your Customer?
Babson College via edX
Embriologia e Morfogenesi
University of Naples Federico II via Federica