Industry and Market: Strategic Marketing and Market Analysis

Offered By: NPTEL-NOC IITM via YouTube

Course Description

Overview

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Explore key concepts in strategic marketing and market analysis through this comprehensive lecture. Delve into market segmentation techniques, understand the intricacies of demand cascade and market demand functions, and learn about the marketing research process. Gain insights into product planning strategies, sales techniques, and effective distribution methods. Acquire essential knowledge to navigate the complexities of industry dynamics and market trends.

Syllabus

Industry and Market

Taught by

NPTEL-NOC IITM

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