Independent Labels in the Streaming Age
Offered By: Web Summit via YouTube
Course Description
Overview
Explore the impact of streaming on independent music labels in this insightful Web Summit talk featuring Beggars Group's Simon Wheeler, Merlin NETWORK's Charles Caldas, and Inc. Magazine's Zoe Henry. Discover how the music industry landscape has shifted, the competitive advantages of independent labels, and their unique operational strategies. Learn about the factors that make independent labels stand out in a crowded market and how they've adapted to changes in the industry. Examine the challenges of attention deficit and shorter attention spans in the digital age, and understand how independence is captured in the streaming era. Gain valuable insights and top takeaways on the evolving role of independent labels in the modern music ecosystem.
Syllabus
Intro
Shifting nature of the music industry
Competitive advantage of independent labels
How independent labels are run
What makes independent labels stand out
How has the music industry changed
Attention deficit
Attention span
Independence captured
Top takeaways
Taught by
Web Summit
Related Courses
Listening to World MusicUniversity of Pennsylvania via Coursera Introduction to the Music Business
Berklee College of Music via edX New World, New Map: GPS for Today’s Music Industry
West Virginia University via Coursera Understanding the Music Business: What is Music Worth?
Vanderbilt University via Coursera Today’s Music Industry
West Virginia University via Coursera