Creating a Brand Strategy for a Client Using AI

Explore the process of creating a brand strategy using AI in this 31-minute video tutorial. Learn how to leverage Chat GPT to develop various elements of a brand strategy, including mission statements, competitor analysis, brand persona, and more. Follow along as the instructor demonstrates the potential and limitations of AI in strategic brand design. Discover techniques for crafting client profiles, conducting competitive analysis, establishing brand credibility, developing brand voice, and brainstorming creative directions. Gain insights into connecting client pain points with benefits and services, and creating ideal client avatars. Whether you're a brand strategist or designer looking to incorporate AI tools into your workflow, this tutorial offers a practical exploration of AI's role in brand strategy development.

- Intro
- Making a client profile
- Running competitive analysis
- Planning for brand credibility
- Creating mission statements
- Creating a Tagline
- Developing a brand voice
- Creating a ideal client avatar
- Brainstorming a creative direction