How Your Attention is Monetized - The New Currency in Digital Advertising

Explore the concept of attention as the new currency in advertising through this thought-provoking TEDx talk. Delve into the implications of targeted advertising, cookies, and data algorithms from a consumer privacy perspective. Discover the fascinating parallel drawn between the discovery of Greenland and the modern-day attention economy, highlighting potential consequences of current digital advertising approaches. Gain valuable insights into protecting privacy in the age of big data and AI-based decision-making. Learn about the rise of contextual targeting and its potential to revolutionize the attention economy without infringing on personal privacy. Presented by Christian Dankl, Co-Founder & Chairman of Precise TV, this talk offers a unique perspective on the future of advertising and the importance of safeguarding personal information in the digital age.

How your attention is monetized | Christian Dankl | TEDxSalzburg