How to Track Events with Google Analytics 4

Discover how to effectively track events with Google Analytics 4 (GA4) using Google Tag Manager in this comprehensive 39-minute video tutorial. Explore automatically tracked events, Enhanced Measurement features, and learn to implement recommended and custom events in GA4. Master the art of creating new events based on existing ones directly in the GA4 interface, modifying incoming events, and fixing typos. Gain practical knowledge on testing events and locating them in GA4 reports. Perfect for marketers and analysts looking to harness the full potential of GA4's event-based analytics capabilities.

Intro
Overview of topics explained in this video
Automatically tracked events in Google Analytics 4
Enhanced Measurement
Recommended events in GA4
Custom events in Google Analytics 4
Create events in GA4 from the interface
Modify events in Google Analytics 4
Final words