How to Build a Book of Business for Consultants - Professional Development

Learn how to build a sustainable consulting business in this 55-minute conference talk from the PASS Data Community Summit. Discover strategies for pricing services, positioning offerings to potential clients, and generating recurring monthly revenue. Gain insights from experienced SQL community consultants on becoming your own boss. Explore topics including crafting an elevator pitch, effective marketing techniques, lead generation, and building a robust client pipeline. Master the art of creating valuable content to attract potential clients and develop an email marketing strategy to nurture leads. Walk away with practical resources and actionable advice to transform your freelancing efforts into a thriving consultancy.

Introduction
Blythe Morrow
How to build an elevator pitch
Marketing
DBA
What do you do
Building a book
Building a pipeline
Writing a lead generation PDF
Trade it for an email address
Create 3 emails
Add value
Emails
Resources