How Brands Manipulate You With Great Design

Explore the intricate world of brand manipulation through design in this 40-minute video. Delve into topics such as information asymmetry, emotional alchemy, visual signaling, and seller reputation. Examine five key categories of manipulation: the debt of kindness, herd mentality, authority obedience, exclusivity deception, and misguided loyalty. Discover how brands use these tactics to influence consumer behavior and create meaning. Reflect on the ethical implications of these strategies and learn to distinguish between education and manipulation in branding. Gain valuable insights to recognize and resist manipulative design techniques in everyday life.

Intro
BS Continuum
Information Asymmetry
Emotional Alchemy
Tropical Storm: Visual Signaling
Seller Reputation & Trustworthiness
Category 1: The Debt of Kindness
Category 2: Follow the Herd
Ekster
Category 3: Obey Authority
Category 4: The Deception of Exclusivity
Category 5: Misguided Loyalty
Brutally Honest Manipulation
Creating Meaning
Education vs Manipulation
What's the Most Manipulative Brand?