Growth Hacking Using Data

Explore data-driven growth strategies in this 42-minute conference talk from PASS Data Community Summit. Learn to identify actionable metrics, perform insightful data analysis, and make informed business decisions. Discover techniques for evaluating business changes, visualizing data, and effectively communicating findings across your organization. Delve into key concepts such as engagement metrics, conversion rates, customer monetization timing, behavioral analysis, funnel optimization, cohort analysis, churn breakdown, user demographics, global market penetration, and competitive pricing strategies. Gain valuable insights on combining data analytics with user feedback to drive business growth and make impactful decisions.

Intro
BI – the best decisions start here Mission - help business growth • Answers what question
Identify your Key Metric Identify #1 metric valuable for you
Data needs to have a meaning Use numbers in context ONLY. Be a story teller. Otherwise the punch line may be lost...
Engagement is the key Understand engagement metrics that lead to growth
Correlation Causation A/B test true to understand relationships
Conversion rate is tricky...
Understand Timing Know when you monetize your customer- at first touch point or later in their lifetime? • re-check frequently - it may change
Understand Behavior • How many times do they see pricing page?
Know your funnels Billing and Engagement funnels Pricing-checkout-order • Start survey-Edit survey-Send survey
Know your cohorts How is your retention doing y/y?
Break Down your Churn By Cohort • 1" term/2nd term or 1" purchase vs. 2nd purchase By Reason Compare yly
How old are your users? What is the age composition of your user base
Know your business globally What is your market penetration by country?
Compare yourself How do your prices compare to GDP or Big Mac Index?
Why? Data analytics=WHAT Talking to users=WHY