Grow Your App or Game Business in Asian Markets - Strategies and Insights

Discover strategies for expanding your app or game business into Japan, Korea, and Southeast Asia in this Google I/O 2016 conference talk. Explore the unique characteristics of these high-context cultures and learn how to adapt your content and operations for success. Delve into the importance of live operations, localization excellence, and understanding cultural differences in icon and game styles. Gain insights on smart localization processes, including business model adaptation, sub-dollar pricing, and collaboration with local influencers. Learn how to leverage APK translation, launch testing, and user behavior analysis to improve your app's performance. Examine success stories and practical examples, such as the Botu and Monster Strike cases, to understand effective international expansion strategies. Master the art of A/B testing for user acquisition and discover how to analyze and respond to market-specific user behaviors.

Intro
Japan, Korea, Taiwan, Hong Kong & Southeast Asia
High context culture
Live operations are key to improve user engagement
Live chatting with users Game Master
Live operations at the right moment
Icon style difference
Game style difference
Prepare for global from the beginning
Differences in units
Plan your approach Smart localization is a process
1 Password: Localization excellence
Localize the business model
Sub dollar pricing
Collaboration with local influencers
CPG collaboration
APK translation
Launch, test and iterate
Analyze the users
Botu example of adaptation
Monster Strike: International Expansion
Test Description
Test Screenshots
Overall conversion
A/B testing to improve user acquisition
Learn the user behavior of the market