Grow and Engage Your Audience with Mobile App Ads

Learn effective strategies for promoting and retaining users for your mobile app through Facebook's mobile app ads platform. Discover how this project originated, explore the ads tool and targeting capabilities, understand key metrics for measuring success, and gain insights into future developments. Watch a product manager from Facebook's Mobile App Ads team demonstrate the platform's features and provide valuable tips for growing and engaging your audience in this informative 23-minute presentation from Mobile Developer Day 2013.

Introduction
How this project started
Ads tool
Targeting
Measuring Success
Whats Next
Demo