Google Tag Manager Tutorial for Beginners

Learn how to effectively use Google Tag Manager in this comprehensive tutorial for beginners. Discover the fundamentals of GTM, including creating containers, installing the tool on your website, and setting up tags for Google Analytics. Explore the concepts of triggers and variables, and learn how to implement custom scripts and track events. Master the preview and debug mode to ensure proper setup, and understand the process of publishing tags. Gain practical knowledge through step-by-step instructions and real-world examples, equipping you with the skills to manage tracking codes more efficiently for various analytics and marketing tools.

- Intro
- What is Google Tag Manager?
- Account structure + Create your first container
- How to Install Google Tag Manager
- Temporarily inject GTM container
- Tags, Triggers, and Variables
- Tags. Creating your first tag
- Implementing custom scripts
- Triggers + Event Tracking with GTM
- Variables
- Preview and Debug mode
- Publish tags
- Final words