Google Analytics

Google Analytics is one of the top tools used by individuals and thousands of businesses worldwide to launch, track and actively monitor ads on the various Google platforms. Around 70 million websites today make use of Google Analytics and it finds itself to be one of the most important analytics tools in the modern era of digital marketing. Since it is this important to know the in and out of Google Analytics, we here at Great Learning have come up with this course to help you understand all of the foundational concepts completely and put them into practice.

Introduction.
Introduction to Google Analytics.
Setting up the Campaign.
Real-time report tracking.
Understanding audience tracking.
Catering ads to mobile users.
Analysis of campaign behavior.
Summary.