Google Ads Tutorial – How to Use Google Ads Step-by-Step

Learn how to set up and run effective Google Ads campaigns in this comprehensive 42-minute tutorial. Walk through the entire process of creating a Google Ads account, setting up your first campaign, configuring settings, creating ad groups, adding keywords, and writing compelling ads to drive traffic to your website. Explore important foundations, campaign settings, keyword match types, and how to navigate the Google Ads interface. Discover how to use the Keyword Planner tool, create multiple ads, add assets (formerly known as ad extensions), and track conversions. Get practical tips on previewing your ads and optimizing your campaigns for success. By the end of this step-by-step guide, gain the knowledge and skills needed to launch and manage your own Google Ads campaigns effectively.

Introduction
Important foundations
Creating a Google Ads account
Create a campaign
Choose campaign settings
Create an ad group
Keyword match types
Navigating Google Ads
Using the Keyword Planner
Creating additional ads
Adding assets previously 'ad extensions'
Tracking conversions
Previewing ads
Conclusion