Google Ads Reports in Google Analytics - Standard, Exploration and Advertising

Explore Google Ads reporting capabilities in Google Analytics through this 12-minute video tutorial. Walk through the process of linking Google Ads and Google Analytics accounts, analyze the standard Google Ads report, and learn to create custom exploration reports. Discover various advertising reports for evaluating Google Ads campaign performance. Gain insights on using key events for conversion tracking, importing events into Google Ads, and accessing additional resources for mastering Google Analytics and Google Ads. Follow along with timestamped topics to easily navigate specific areas of interest in Google Ads reporting within Google Analytics.

Introduction to Google Ads reports
Link Google Ads and Google Analytics
Standard Google Ads report
Google Ads custom exploration report
Advertising reports
Next steps