Getting Started with Event-Driven Analytics

Dive deep into the world of event-driven analytics with this comprehensive video featuring Hussain Mehmood from Marketlytics. Explore the shift from pageviews to events, understand the components and structure of events, and learn best practices for creating effective event-driven data models. Discover how to implement events in various tools, integrate user attributes, and leverage common datasets for practical use cases. Gain valuable insights into the future of analytics and equip yourself with the knowledge to thrive in this new era of data-driven decision making.

- Introduction
- Start of Live Stream
- Start of Presentation - Intro
- What are events?
- Components of an Event
- How to structure Events
- Good vs. Better Events
- Document Events
- Events in Tools
- User Attributes + Events
- Common Datasets
- Use Cases
- Summary - Learning
- Whats Next?