Customising Your Fashion Look This Season

Discover how Jose Neves, the Portuguese retail mogul, has revolutionized the fashion industry through e-customization in this 17-minute Web Summit talk. Learn about the launch of Farfetch.com during a recession, explore the concept of Augmented Retail, and gain insights into the Store of the Future. Delve into topics such as Browns Boutique, the role of shop assistants, and the impact of Brexit on the fashion business. Gain valuable advice from Neves' experience in building a rapidly expanding online fashion platform.

Introduction
How did you launch in a recession
What is Fetch
Augmented Retail
Browns Boutique
Shop Assistants
Store of the Future
Brexit
Advice