Eastern & Western Design - How Culture Rewires the Brain

Explore the profound impact of culture on brain processing and design approaches in this 37-minute video lecture. Delve into the differences between Eastern and Western design philosophies, examining how geography, language, and cultural norms shape creative processes. Learn about Japanese joinery, visual processing variations, and the historical factors influencing Western and Eastern design traditions. Discover how cultural backgrounds affect design methodologies, question the necessity of singular design visions, and consider the role of copying in different cultures. Gain valuable insights to enhance your understanding of cross-cultural design and apply these concepts to your own creative work.

Intro
Japanese Joinery
Culture Changes The Way Your Brain Processes Information
Ground News
Differences In Visual Processing Between East & West
East & West Is Only Telling A Small Part of the Story
Being Born in A Culture Is Like Wearing Pink Glasses
Why Is Western Culture & Design Like That?
Why is Eastern Culture & Design Like That?
How Geography Changes Culture & Design
How Language Changes Culture & Design
How Culture Informs Design PROCESS
Is A Singular Design Vision Really Necessary?
Copying
What Should You DO?