Demystifying Real-Life Client Projects with Lauren Hom

Dive into a comprehensive video tutorial featuring renowned hand lettering artist Lauren Hom as she demystifies real-life client projects. Explore Lauren's journey from advertising to becoming a successful commercial hand letterer and illustrator. Gain valuable insights into the creative process, from initial briefs to final products, as Lauren walks through a step-by-step breakdown of an actual client lettering project. Learn about finding inspiration, pricing strategies, self-promotion techniques, and balancing passion with pay. Discover tips on copywriting, sketching, and navigating the creative industry, including advice on finding an agent and promoting your work. Perfect for aspiring hand letterers, illustrators, and creative professionals looking to enhance their skills and understanding of client-based projects.

Intro
Target Gift Card
Pencil Sketches
Copywriting
Inspiration vs Copy
Taking inspiration from the world
Finding inspiration and motivation
Pricing
Finding an agent
Passion to Pay
Self Taught
Hand Lettering
Promoting Yourself
When You Make
Pay and Morals