Creativity in an Activist-Driven World

Explore the intersection of marketing and activism in this thought-provoking 20-minute conference talk from Web Summit. Delve into the potential for marketers to drive meaningful engagement in an era of political upheaval. Learn from Weber Shandwick president Gail Heimann as she discusses the role of creativity in today's activist environment and how marketing campaigns centered around activism are experiencing a resurgence. Gain insights into strategies for creating impactful engagement that goes beyond mere participation, and understand the evolving landscape of socially conscious marketing in a rapidly changing world.

Creativity in an Activist-Driven World