Creating Brand Identities from Start to Finish - Part 1

Dive into a comprehensive two-part video series where R.k. De la Rosa, Creative Director at Simmer Studios, guides you through the process of creating brand identities from scratch. Learn how to develop unique brand elements using Adobe Illustrator and Photoshop, including mood boards, logo design, color palettes, typography, and mockups. Gain insights on presenting designs to clients, finding inspiration, choosing fonts, and starting a design studio. Explore practical tips for designing stickers, creating patterns, and staying current with design trends. Discover valuable advice on overcoming career doubts, understanding creative roles, and leveraging tools like Adobe Capture. Perfect for aspiring designers and experienced professionals looking to enhance their branding skills and creative process.

Start
Introduction of RK
Project overview
How many designs does RK present to a client?
Choosing project colors
Using the Recolor Artwork feature
Creating a wordmark
Where does RK find fonts?
How did RK start her own design studio?
Tips for becoming a design studio owner
Object expand
RK’s greatest design strengths?
Where does RK find design education online?
The importance of moodboards
Designing a logo
Where does RK find inspiration?
What is RK’s favorite font?
Designing brand characters
What’s the best piece of advice RK has been given?
Advice for those looking to start their creative career
Blending shapes to create patterns
Tips for designing stickers
Overcoming internal and external career doubt
Creative roles within Simmer Studios
What makes RK “trust the process”?
Transforming Type
Staying up to date with design trends
What is Adobe Capture?
Where does RK find her mockups?
How long do RK’s projects usually last?
A recap of Day 1