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Clicking Through - Charting the E-Commerce Journey

Offered By: Web Summit via YouTube

Tags

Web Summit Courses Marketing Courses E-commerce Courses Consumer Behavior Courses

Course Description

Overview

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Explore the modern consumer's e-commerce journey in this 18-minute conference talk featuring Mollie Spilman from Criteo and David Rusenko from Weebly, moderated by Murray Newlands from Forbes. Gain insights into the complex path from attention-grabbing ads to website checkouts in today's multi-device and platform-driven environment. Discover how businesses can optimize their strategies to effectively guide customers through the purchasing process across various touchpoints.

Syllabus

Clicking through: Charting the e-commerce journey - Mollie Spilman, David Rusenko & Murray Newlands


Taught by

Web Summit

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