Building Modern Fashion Brands in a Digital World

Offered By: awwwards. via YouTube

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Explore how modern fashion brands are built and the shopping experience revolutionized through design in this conference talk by Pieter Konickx and Suchi Ahuja from B-Reel. Discover insights on creating digital campaigns and experiences for luxury fashion houses like Rihanna's FENTY, which challenges industry traditions by focusing solely on online distribution. Learn about adapting to modern consumer behavior, designing without seasonal constraints, and creating digital experiences that replicate familiar shopping habits. Gain inspiration for innovative approaches to fashion branding and e-commerce that go beyond traditional flagship stores.

Syllabus

Intro
About BReel
Berluti
Moschino
Modern Fashion Consumer
Fenty
The Website
Familiar Habits
Inspiration Beyond Flagship Store

Taught by

awwwards.

Related Courses

Online Advertising
Open2Study Estrategia de social media para entidades sin ánimo de lucro
Universitat Abat Oliba CEU via Miríadax Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera