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Building a User-Level Targeting Platform for Personalized Coupon Offers

Offered By: Data Council via YouTube

Tags

Data Science Courses Statistical Modeling Courses Marketing Analytics Courses

Course Description

Overview

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Dive into a 26-minute conference talk by Alex Wood-Doughty, Data Science Engineer at Monocle, exploring innovative coupon targeting techniques. Learn about Monocle's groundbreaking HTE models revolutionizing the coupon industry by enabling personalized offers for individual users. Examine the statistical complexities behind this cutting-edge platform and understand how it efficiently processes data from multiple coupons to provide real-time responses. Gain insights into the future of personalized marketing and discover how advanced data science is reshaping consumer experiences in the digital age.

Syllabus

Building a User-Level Targeting Platform


Taught by

Data Council

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