Building a User-Level Targeting Platform for Personalized Coupon Offers

Offered By: Data Council via YouTube

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Dive into a 26-minute conference talk by Alex Wood-Doughty, Data Science Engineer at Monocle, exploring innovative coupon targeting techniques. Learn about Monocle's groundbreaking HTE models revolutionizing the coupon industry by enabling personalized offers for individual users. Examine the statistical complexities behind this cutting-edge platform and understand how it efficiently processes data from multiple coupons to provide real-time responses. Gain insights into the future of personalized marketing and discover how advanced data science is reshaping consumer experiences in the digital age.

Syllabus

Building a User-Level Targeting Platform

Taught by

Data Council

Related Courses

Digital and Social Media Marketing
Salford Business School, University of Salford via iversity Foundations of marketing analytics
ESSEC Business School via Coursera Marketing Analytics
University of Virginia via Coursera Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Marketing Analytics: Competitive Analysis and Market Segmentation
University of California, Berkeley via edX