YoVDO

Marketing Analytics: Competitive Analysis and Market Segmentation

Offered By: University of California, Berkeley via edX

Tags

Marketing Courses Predictive Analytics Courses Competitive Analysis Courses Market Segmentation Courses Profitability Courses Customer Satisfaction Courses Campaign Management Courses Marketing Analytics Courses

Course Description

Overview

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.


Taught by

Stephan Sorger , MBA, MS, PE

Tags

Related Courses

Fundamentals of Six-Sigma: Quality Engineering and Management
Technische Universität München (Technical University of Munich) via edX
Atención y servicio al cliente
Galileo University via Independent
Services Marketing: A Practical Approach
Indian Institute of Technology, Kharagpur via Swayam
Culture of Services: Paradox of Customer Relations
Kyoto University via edX
Applying Data Analytics in Marketing
University of Illinois at Urbana-Champaign via Coursera