Brand Identity and Package Design for Pet Accessories - Part 2

Dive into the second part of a comprehensive video tutorial on brand identity and package design for a pet accessory brand. Follow designers Jeremy Slagle and Andrew Hochradel as they use Adobe Illustrator to create packaging for The Parrot University, a bird harness business. Explore the entire design process, from logo creation to product design and realistic photo mockups in Photoshop. Learn about creative briefs, product presentation, and Jeremy's full research and design workflow for this niche market. Gain insights into mockup creation, custom packaging development, color printing techniques, layer management in Illustrator, and the importance of kickstand design. This 1 hour 56 minute session offers valuable lessons for designers looking to enhance their branding and packaging skills in the pet accessory industry.

Start
mockups
Custom packaging
the beginning of a new package
full color VS spot color printing
previewing mixing colors
layers in illustrator
Kickstand