Augmented Reality Live - It's a Kind of Magic

Explore the world of augmented reality with Blippar's CEO Ambarish Mitra in this captivating 18-minute talk from Web Summit 2017. Dive into the history and evolution of Blippar, a leading AR company, and gain insights into semantic and geometric understanding in AR technology. Watch a live phone demonstration showcasing Blippar's capabilities, learn about their latest product offerings, and understand the inner workings of their innovative AR solutions. Discover real-world applications through an engaging case study, highlighting the transformative potential of augmented reality across various industries.

Introduction
What is Blippar
History
Semantic understanding
Geometric understanding
Phone demo
New product
How it works
Case study