An Inside Look at How BetterUp Builds Product

Dive into an insightful 24-minute conference talk featuring Dr. Gabriella Rosen Kellerman, Chief Product and Innovation Officer at BetterUp. Explore how this multi-billion dollar startup revolutionizes executive coaching through a blend of human expertise and AI technology. Discover BetterUp's unique product development process, learn about the successful launch and scaling of their Group Coaching product during the pandemic, and understand their approach to integrating Generative AI. Gain valuable insights into the challenges faced during rapid growth, future plans, and Dr. Kellerman's optimistic outlook on the evolving workplace landscape. This talk, part of the CRAFTED. series in partnership with Docker, offers a comprehensive look at innovative product development in the coaching and personal development industry.

How BetterUp helps companies and employees level up
How BetterUp build products — and why they have more than the typical product trio of product/design/engineering
Launching the Group Coaching product, testing it, and scaling it during the pandemic
How BetterUp is building with GenAI after so many years of building with GOFAI
Challenges as BetterUp has scaled up and what’s next for the company
The “whitewater world of work” and what makes Gabriella optimistic about the future