All or One - Reading the Market and Your Product Right

Explore strategies for sustainable growth in this 21-minute Web Summit conference talk featuring insights from venture capital experts. Learn about the pros and cons of targeting a broader audience versus focusing on specific markets. Gain valuable perspectives on market sizing, the importance of SMB, SaaS vs Enterprise approaches, and international expansion. Discover key considerations for relocating a business, maintaining company culture, and choosing between consumer and SMB markets. Benefit from the expertise of Philippe Botteri (Accel Partners), Karin Klein (Bloomberg Beta), Alex Ferrara (Bessemer Venture Partners), and Peter Weed (Lumia Capital) as they share their experiences and advice for entrepreneurs looking to scale their businesses effectively.

Intro
underestimate the size of the market
SMB is important
SAS vs Enterprise
Where am I going
American vs European entrepreneurs
Going international
Staying close to customers
Should CEO move to US
Where to move to
Do you have to relocate
Maintaining the culture
Other things to consider
Consumer vs SMB
SMB vs Consumer
Outro