Intelligence in Marketing - Real or Artificial?

Explore the intersection of artificial intelligence and customer intelligence in marketing through this comprehensive webinar. Discover how to leverage AI for better customer engagement and gain insights into the future of marketing strategies. Delve into topics such as market orientation, qualitative data analysis, and suboptimal marketing intelligence. Learn about the impact of COVID-19 on marketing practices and channel mix. Understand the current state of customer loyalty and how AI can assist in improving customer relationships. Engage with real-world examples and participate in a question-and-answer session to deepen your understanding of intelligent marketing approaches.

Intro
What is marketing intelligence
Market orientation
Intelligence
Qualitative Data
Chemists and Violinists
Backward Market Research
Suboptimal Marketing Intelligence
Summary
Lets change focus
Introducing Emma
Impact of COVID19 on marketing
Impact of COVID19 on channel mix
Marketing Intelligence
State of Loyalty
Helping Customers with AI
Question Time