A Nickel Tour of the Ad Fraud Ecosystem

Explore the complex world of ad fraud in this 48-minute conference talk from Shmoocon 2017. Dive into the early days of ad fraud, understand what is bought detection, and learn about verification processes. Examine the roles of various players in the ad tech ecosystem, including advertisers, media agencies, demand-side platforms, and supply-side platforms. Discover targeting techniques, pixel tracking, and ad text analysis. Investigate traffic laundering methods, bought designs, and automation tools like headless browsers and system emulators. Delve into JavaScript-based fraud techniques, including global object manipulation and meth bought. Analyze countermeasures such as IP address checks, consistency checks, and statistical anomaly detection. Gain insights into BOTS detection and the use of Flash in ad fraud. Conclude with a Q&A session to further expand your knowledge of this intricate ecosystem.

Introduction
Early days of ad fraud
What is bought detection
Verification
Ad Tech
Advertisers
Media Agencies
Demandside Platforms
Targeting
SupplySide Platforms
YouTube
DSPs
Pixels
Ad Text
Traffic Laundering
Bought Designs
Headless browsers
Embedded browsers
Automation tools
System emulators
Browsers
JavaScript
Global Object
Meth bought
JavaScript patching
Blocking Flash
typos
IP addresses
JavaScript countermeasures
BOTS detection
Consistency checks
Statistical anomaly detection
Secret spot sauce
Flash
Questions