SEOwning the Internet

Explore the world of SEO and its impact on internet security in this 46-minute LASCON conference talk by Robert Hansen. Delve into various aspects of SEO, including business risks, security risks, and the SEO risk spectrum. Learn about fixing broken links, dealing with incompetents, and understanding negative SEO. Discover the importance of domain age, domain history, and Whois information. Examine factors affecting SEO such as keyword density, page load speed, ad networks, outbound link quality, grammar, and spelling. Gain insights into user-friendly layouts, thin content, server location, and conversion flows. Understand how these elements can be exploited or leveraged in the context of internet security and business risk management.

Introduction
CEO of the Smartphone
Business Risk Pre Compromise
Security Risk
SEO
SEO Risk Spectrum
Fixing Broken Links
Incompetents
Negative SEO
Negative SEO Formula
UDRP
Right to be Forgotten
Domain Age
Domain History
Whois
Content Link
Line Breaks
Keyword Density
Page Load Speed
Ad Network
Lock Out
Outbound Link Quality
Grammar and Spelling
syndicated content
outbound links
URL strength
Userfriendly layout
Thin content
Contact form
Server location
Super Duper Duper
Conversion Flows
The Bottom