Growth Marketing Fundamentals

Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.

What you'll learn:

• How to use the funnel framework to systematically approach growth problems
• How to identify the biggest opportunities that will grow your business today
• How to break down business goals into actionable inputs that you can impact now
• Methods for increasing traffic, retaining customers, and driving revenue
• How to analyze viral growth and build a powerful referral program
• How to create a spreadsheet model to predict future business growth
• Quantitative research methods such as cohort analysis and user segmentation
• Qualitative research methods for understanding customer behavior
• How to calculate important business metrics like CAC, LTV, and payback period

Learn the fundamentals of growth marketing from a Silicon Valley marketer.

This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.

This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.

You will master the growth marketing funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.

Included in this course:

• 23 high-quality video lectures

• 25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience

• 14 practical exercises that you can apply to your own business (or impress a future employer with) right away

• 4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more

• A curated collection of external resources where you can go even deeper on these concepts

• The ability to ask me questions if you get stuck (I'll respond as soon as I can!)

This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.

As well, the underlying concepts in this course are not new — what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.

I want to train you to think like a growth marketer. The funnel is how we’ll get there.

Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.

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"...for anyone looking for an awesome digital marketing coach, this is your guy!"

— Rory R., former student of Lloyd's (and now, full-time digital marketer!)