Managing the Arts: Cultural Organizations in Transition

Learn about challenges for cultural managers around the world, acquire marketing and management skills and gain direct insights into four arts organizations. Share your ideas with an international learning community and obtain a university certificate.

• Learn about the cultural economy
• Acquire project management skills in the arts
• Engage in qualitative research
• Apply your learning in real-life case scenarios from Bangkok, Berlin, Budapest and Lagos
• Network with a global community of experts, scholars and arts managers
• Receive mentoring and feedback from academic staff
• Participate without charge
• Obtain a university certificate

• Introduction & Foundations
• The cultural economy: Markets and marketing for cultural organizations
• Mapping the terrain: Art organizations and cultural institutions in context
• Enabling creativity: Marketing cultural projects and managing artistic processes
• Reaching across the fourth wall: Building audience relationships
• Emerging Identities: Co-creating and shaping digital brands
• Curating strategies: Artistic practices and sustainability